By Ben Hunt
Solve your site visitors problems and switch browsers into buyers
When website design professional Ben Hunt got down to quantify the adaptation among a typical site and an outstanding one, he anticipated to discover the foremost in layout simplicity. but if his workforce greater than doubled the conversion charges for a variety of websites, they pointed out easy but robust strategies related to layout, replica, applicable research, vintage optimization innovations, and special trying out. you will find the fixes effortless to enforce, and they are o.k. here.
- Understand the necessities - your marketplace, your proposition, and your delivery.
- Create a domain that's noticeable by way of the correct humans, presents a compelling adventure, and generates the specified action.
- Learn easy methods to use checking out to enhance your site's conversion rate.
- Discover the holistic nature of site optimization and why multiplicity matters.
- Examine dozens of easy concepts for development site visitors, enticing your viewers, and crafting powerful calls to action.
- Combine creativity with analysis for the absolute best results.
Ben Hunt is significant advisor for Scratchmedia Ltd. He operates webdesignfromscratch.com, which supplies tutorials and suggestion to over 120,000 internet builders every month. Ben has been designing, coding, and generating websites for consumers all over the world for greater than 15 years, and is taken into account a pacesetter within the net usability industry.
Forewords through Ken McCarthy, founding father of the procedure Seminar, and Drayton Bird, Drayton fowl affiliates.
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Additional info for Convert!: Designing Web Sites to Increase Traffic and Conversion
Example text
My team has more than doubled the conversion rates of several web pages on a range of sites, often through simple fixes to common problems. My extensive research, and the results of our own experiments, have taught me that optimizing a web site goes much deeper than just simplifying its design. Yes, graphic design has a part to play in the success of your web site, but I have also discovered some far more powerful techniques, which you can start to implement today, and which don’t require graphic design skills!
Chapter 3: Expanding Your Reach explains how to get out of your own point of view and take your customers’ perspective, multiplying the scope and impact of your web site’s message. Chapter 4: Using the Awareness Ladder gives you a simple but extremely powerful tool for visualizing your markets, addressing groups of prospects you have never reached before, and giving them exactly what they need to keep engaged with your site. Chapter 5: Working through the Awareness Ladder takes you through eight real-world case studies, and shows how you can apply the Awareness Ladder model to any marketing challenge.
The factors search engines use to evaluate the subject focus of a page are: Keyword density The placement of keywords on the page NOTE Different search engines have their own logic for evaluating the various factors, so it is possible to optimize a page for one search engine or another. Keyword Density Keyword density simply means how often a particular word or phrase occurs in the content of a page. If your page has a thousand words, and your target term makes up forty of those words, the keyword density of that term will be 4%.