Download Health and Wellness Tourism: Emergence of a New Market by Marta Peris-Ortiz, José Álvarez-García PDF

By Marta Peris-Ortiz, José Álvarez-García

This ebook goals to give a contribution to the literature and reduction in constructing a theoretical and useful framework within the quarter of future health and health tourism. With contributions and learn from varied international locations utilizing a pragmatic method, this booklet is an important resource for college kids, researchers and executives within the health and wellbeing and wellbeing tourism industry.

Recently, there was an elevated curiosity in well-being and well being because of larger lifestyles expectancy, getting older populations, expanding degrees of rigidity between others. during this context, the strategies of well-being, health, attractiveness, rest, and tourism may be mixed to fulfill the desires of individuals looking larger quality-of-life. This has given upward thrust to health and wellbeing tourism, a brand new industry phase that contributes to employment and fiscal development within the new economy.

Health and health tourism includes elements: therapeutics, which seeks to remedy definite illnesses; and leisure and rest. instead to standard tourism, overall healthiness and wellbeing tourism presents a brand new technique of attaining local and native improvement from a demographic, social, environmental and fiscal point-of-view. It contributes to vacationer locations’ monetary development, performing as a pillar to help different complementary actions. in brief, future health and well being tourism contributes to employment progress and neighborhood wealth, contributes to tourism seasonality, promotes caliber in tourism locations, is helping create new vacationer prone with excessive worth, promotes institution of overseas cooperation networks, and yields a few extra advantages. that includes a number of courses and tasks from varied areas, with an emphasis on thermal and thalassotherapy institutions, this quantity sheds mild in this rising industry section and its implications for fiscal and coverage development.

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Extra resources for Health and Wellness Tourism: Emergence of a New Market Segment

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5 Conclusions The future of the tourism industry will emerge as a result of the evolution that is already taking place on the consumer’s side, as customers are becoming more knowledgeable, informed, sophisticated and demanding. This requires new innovative products and alters both the operational and strategic management of tourism organizations as well as the structure of tourism itself. It is evident that change is inevitable and it is influenced by a number of forces and factors in the external environment of tourism as well as the global competition emerging.

First, we found support for Proposition 1, which states that the greater the hold-up problem in franchising, the greater the likelihood that the franchisor allows the franchisee territorial exclusivity clause system. Consistent with the prediction, we found that whenever the problem of hold-up increases simultaneously increases the likelihood of territorial exclusivity. It therefore appears that franchisors can assuage the fear of hold-up, providing franchisees territorial exclusivity. Ie, territorial exclusivity is a guarantee for the franchisor, the return on fixed investment Franchise and this will not be subsequently considered hold-up (Mathewson and Winter 1984; Azoulay and Shane 2001).

So far, only Azoulay and Shane (2001) have studied the effect of a strictly contractual option on the operation of networks. These researchers found that the new franchise chains, whenever they provide unique regions, they have a higher probability of survival over time in comparison to the chains/networks that do not do it. More and more companies of Health and Well Being seek in franchising a swift way to enter the market. The reason may lie, among others, in the fact that they use more a networking work struture than a hierarchical one.

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