Download Intertwingled: Information Changes Everything by Peter Morville PDF

By Peter Morville

It is a publication approximately every little thing. Or, to be distinct, it explores how every little thing is hooked up from code to tradition. we predict we are designing software program, providers, and stories, yet we aren't. we're intervening in ecosystems. till we open our minds, we'll eternally repeat our error. during this lively travel of knowledge structure and platforms considering, Peter Morville connects the dots among authority, Buddhism, category, synesthesia, quantum entanglement, and volleyball. In 1974 whilst Ted Nelson wrote "everything is deeply intertwingled," he was hoping we'd discover the real strength of hypertext and cognition. This e-book follows certainly from that.

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For instance, the story of Isle Royale is a lesson in systems thinking. In 1958, predictions for the rise and fall of populations were grounded in classic predation theory: more moose, more wolves, but more wolves, less moose, and less moose, less wolves, and so on. It’s an interesting, useful model, but it’s incomplete. Figure 1-1. The classic predator-prey relationship. By 1969 the number of moose had doubled, a major shift in balance. By 1980 the moose population had tripled, then declined by half, and the number of wolves had doubled.

It’s an illustration of the link between code and culture. In keeping with the time-tested model of bricks-and-mortar retail, this online business is divided into departments with merchandisers responsible for sales in their sections. This model has real strengths. Each merchandiser has great freedom to experiment with product selection, promotions, page layout, and navigation; and every change is subject to metrics such as conversion rate, average order value, and net profit per customer. But the approach has weaknesses too.

The island is far from untouched. In prehistoric times, native people mined it for copper. Then commercial loggers took over. Now it’s a national park. We aim to let nature take its course, but accidents do happen, like the dog with a virus that decimated the wolves. Plus, while moose can swim the distance (15 miles) from shore, the only natural way for new wolves to reach the island is an ice bridge, which is increasingly unlikely due to global warming. We’re also far from unbiased. It’s not just that we care about nature.

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