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If you want to build an empire, choose the software that has the bells and whistles necessary to make that empire possible. You find out more about software in Chapter 3. ✓ How comfortable are you with sharing information about yourself or about your business or industry? The Internet is a public space. Don’t forget that anyone can read what you reveal about yourself on your blog, not just the people you’re trying to reach. ) Occasionally, bloggers find themselves the recipients of unwanted attention and discover that they need to blog more anonymously than they’d planned.
Your passion shines through to your readers and keeps them coming back. ✓ Decide whether any topics are off limits. Bloggers who keep personal diaries for their friends and families might decide to keep certain subjects out of the public forum of the Internet. For example, do you really want your significant other reading a frank account of last night’s makeout session? How about your mom or your boss? ✓ Think about your potential readers. Who are they? How can you appeal to them and get them to keep reading your blog?
I’m not saying that your readers aren’t only your friends and family, but you can’t know that for sure. Some blog-hosting sites require you to register in order to use them, such as MySpace, and so they offer you a smaller potential audience. Not just anyone who has a computer and an Internet connection can read those blogs; anyone with a computer, an Internet connection, and an account on that service can read them. Those blogs might offer you more privacy, but generally the barriers to registering for a service such as MySpace are very low: You just need an e-mail address.