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By Trevor Morris

[ Public family members for Asia via ( writer ) Dec-2007 Hardcover

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Activists claimed that the workforce was forced to work in sweatshop conditions and that American consumers were deceived. ” Nike claimed that the US Constitution’s protection of free speech guarantees the right to make their statements when they are about a social issue, rather than the product itself. Claims about the product are regarded as commercial speech which is regulated. 5 million to the Fair Labor Association to settle the case. The case was closely watched and widely seen as a test of corporate free speech.

Fashion PR is an important specialism in its own right. Other examples include music and entertainment PR. In all cases the PR work may be undertaken inhouse or by consultancies. Indeed many of the bigger PR consultancies have set up specialist subsidiaries to tackle such business. This represents a recognition that the image and approach they offer their traditional corporate clients may not seem right for markets such as these. Lobbying, public affairs, government relations and political consultancy What is lobbying?

Instead PR’s scandals often revolve around PR people’s conversations being tape-recorded without their knowledge 47 48 Understanding Public Relations (or their failure to realize that email, although a very useful means of communication, leaves a permanent record). Thus in Britain the Queen’s daughter-in-law, Sophie Wessex, who ran a PR consultancy, was forced to step down after an embarrassing conversation with a newspaper journalist posing as a potential client was tape-recorded and published (and, for the same reason, her business partner became a rare example of someone who was forced to leave the UK’s Institute of Public Relations).

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