By Charles L. Briggs, Daniel C. Hallin
This e-book examines the connection among media and drugs, contemplating the elemental function of reports assurance in developing wider cultural understandings of wellbeing and fitness and affliction. The authors enhance the suggestion of ‘biomediatization’ and display how wellbeing and fitness wisdom is co-produced via connections among dispersed websites and varieties of services. The chapters provide an leading edge blend of media content material research and ethnographic info at the construction and move of health and wellbeing information, drawing on paintings with reporters, clinicians, overall healthiness officers, clinical researchers, sellers, and audiences. the amount presents scholars and students with distinctive perception into the importance and complexity of what health and wellbeing information does and the way it really is created.
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Additional info for Making Health Public: How News Coverage Is Remaking Media, Medicine, and Contemporary Life
Sample text
It is, however, still profoundly important to an understanding of public communication about health and medicine. The linear, “hypodermic” model still informs health education and health promotion (and also much research in health communication), even as audiences have come to be seen as active, selective, and heterogeneous “consumers” of health information (Lupton 1995). One source with the potential to distort perception of cancer is news coverage” (Jensen et al. 2010:137). Summarizing the literature on cancer coverage, the authors write that “certain cancer sites were found to be covered disproportionate to their actual incidence and mortality rates, a phenomenon that came to be known as interreality distortion” (139).
2002. Nancy Lee shows that midtwentieth-century health reporting typically admonished laypersons to rely exclusively on their family physician for health information. Lee (2007:117) quotes a 1930 article in Hygeia, a popular magazine published by the American Medical Association, which reflects the “doctor’s orders” version of biocommunicability. Confidence in one’s physician is almost as important as confidence in one’s confessor or in wife or husband. In its pre-1960s form, this model projected a circuit of communication in which medical knowledge is produced by specialists and transmitted to patients by their primary-care physicians; it had no place for journalists as non-specialist mediators.
Our central argument is that such stories are teaching us in two quite different ways simultaneously, but we are conditioned to focus only on one, the biomedical dimension. Implicitly, the doctors she visited initially did not fulfill their duty, as physicians, to have up-to-date knowledge and use it effectively in their consulting rooms. Given that there is no medical breakthrough here, what made this story news? It is, however, a story with a happy ending: just as Turner beat rheumatoid arthritis, researchers, physicians, and patients now have the means of overcoming the failure of biomedical communication.