By Sun Jung
This booklet investigates the transcultural intake of hybrid South Korean masculinities in modern South Korean pop culture. It makes a speciality of the japanese middle-aged lady fandom of an actor -- Bae Yong-Joon (aka. Yonsama) -- the center type Singaporean lady fandom of a pop-star Rain, and the Western on-line cult fandom of a movie, Oldboy.
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Extra resources for Korean Masculinities and Transcultural Consumption: Yonsama, Rain, Oldboy, K-Pop Idols (TransAsia: Screen Cultures)
Example text
Thus, the above conceptualizations of sexuality and masculinity underscore three points: one, that masculinity is constructed and reconstructed regularly; two, that masculinity is fluid and may be constructed differently in different situations and different cultural contexts; three, that multiple masculinities are produced at any given historical moment. Drawing on Connell’s concept of masculinity as multiple and heterogeneous, this section discusses the ways in which South Korean masculinities have been deconstructed and hybridized in relation to South Korea’s particular socio-political context and transcultural dynamics.
M. Shin 2006: 245). ” Through the popularity of Winter Sonata, South Korean values and culture have become a topic of debate and interest in Japan. BYJ, in particular, has become an object of desire for Japanese female audiences, particularly for middle-aged female fans. ” These practices primarily consist of watching Winter Sonata on television and many of these fans have seen it more than once. Apart from watching Winter Sonata, these viewers also hire DVDs of other dramas of BYJ from the local DVD shops.
The Soft Masculinity of Bae Yong-Joon: Mugukjeok and Postcolonialism In chapter 2, I focus on Japanese fandom of Bae Yong-Joon (BYJ) and examine the ways in which South Korean masculinity is reconstructed through the ambivalent desires of middle-aged Japanese female fans. These desires are evident in the mixed cultural practice of postcolonial mugukjeok; via this practice, the fans create new South Korean soft masculinity. 19 In terms of masculinity, mugukjeok is evident from the ways in which the two countries commonly produce and consume pretty boy (kkonminam) images which possibly originate from the bishõnen of Japanese shõjo manga.