Download Europe’s Automotive Industry on the Move: Competitiveness in by Oliver Heneric, Georg Licht, Wolfgang Sofka PDF

By Oliver Heneric, Georg Licht, Wolfgang Sofka

The automobile is a huge pillar of the fashionable worldwide economic climate and certainly one of Europe’s key industries. There can hardly ever be any doubt in regards to the very important position of this region as an engine for employment, development and innovation in Europe, and there are an important demanding situations and possibilities forward. The authors make clear a wide diversity of matters – globalisation and restructuring, exchange and overseas direct funding, innovation, rules, and coverage – and placed a unique specialize in the hot member states. whereas swap could be inevitable, growth isn't really. This e-book shall function a map to all stakeholders: company executives and coverage makers, traders and scholars.

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Additional resources for Europe’s Automotive Industry on the Move: Competitiveness in a Changing World

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In a global perspective capacity utilisation in EU-15 is high. However, sluggish market development in major car markets together with a rapid expansion of production capacities in emerging markets as well as transplants in developed car markets will fuel the overcapacity problem. This will lead to stronger competition especially in traditional segments of the car market and increase the pressure on production costs and hence stimulate the search for product innovation to escape from fierce price competition in the standard car segment.

Looking at the distribution of market shares on national car markets it becomes obvious that there are lasting effects of being a “local” company. Hence, there is a widespread believe that being the first to produce locally and to reach a significant market share very early will have lasting effects on reputation. 32 Presently, this is quite obvious in the case of expansion plans of 31 32 Admittedly, there is the possibility to change from a two-shift to a three-shift and vice a versa, which gives some ex-post flexibility.

The close relation between profitability and capacity utilisation is evident from the figure 22. Operating profit margin (%). Fig. 22. Capacity utilisation rate and profit margin in European assembly plants in 2003 by automotive groups 20 Porsche 15 10 DaimlerChrysler 5 VW 0 Renault Fiat -5 BMW PSA GM Europe Ford Europe -10 65 70 75 80 85 Capacity utilisation rate (%) 90 95 Source: PwC AUTOFACTS / Automotive News Europe June 2004. Figure 22 shows a wide variation in capacity utilisation and also profitability between car makers in Europe.

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