By Ignacio Gil-Pechuán, Daniel Palacios-Marqués, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez
In this quantity, the authors observe insights from various views to discover the alignment between procedure, association layout, approach and human source administration, and e-business practices on constructing profitable social networking programs—with specific regard to making use of such tasks opposed to the backdrop of the worldwide monetary problem and demanding situations to standard enterprise versions. Showcasing in-depth case reports, the authors current rising techniques to investigate the impression of funding in social networking websites, aligning inner assets, and measuring results on positioning, branding, and new enterprise creation.
The undeniable fact that a growing to be share of the area inhabitants has a dating with social networking websites may perhaps turn out very necessary for corporations. The query is whether or not this represents a company chance, even if businesses know the way to utilize it and in the event that they will make the required efforts to conform to those new structures. within the sleek international, social networking websites have huge, immense power for big in addition to small and medium-sized agencies (SMEs); such a lot businesses are conscious of the necessity for a presence on social networking websites, yet at this time their e-business suggestions are a part of their medium and long term strategic making plans and just a small percent were positioned into practice.
In brief, this booklet makes an attempt to reply to the subsequent questions: Is there a enterprise chance for corporations on social networking websites? Do they understand how to utilize it? Are they keen to make the required attempt to evolve? Can e-business techniques give a contribution to corporation construction and the good fortune of already latest companies? And if this is the case, how?
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Extra resources for Strategies in E-Business: Positioning and Social Networking in Online Markets
Example text
Convergence. Int J Res New Media Technol 14(1):75–90 36 F. J. Garrigos-Simon et al. Buhalis D, Leung D, Law R (2011) eTourism: critical information and technologies. In Wang Y, Pizam A (eds) Destination marketing and management: theories and applications. CAB International, 2011, Walling ford, UK Buhalis D, O’Connor P (2005) Information communication technology evolutionizing tourism. Tour Recreat Res 30(3):7–16 Corney JR, Torres-Sanchez C, Jagadeesan AP et al (2009) Outsourcing labour to the cloud.
J. Garrigos-Simon et al. However, apart from customers or users who can be considered the essence of crowdsourcing, the process can also include ‘‘all kinds of stakeholders who are not employees of the organization’’ (Garrigos et al. 2012), amateurs, or even the general public ‘‘students, young graduates, scientists or simply individuals’’ (Estellés and Gonzalez 2012), in order to improve the production process, carry out any of the organization’s tasks, and undertake the solution of problems and the generation of open innovations by the crowd (ibid p.
An introduction and cases. Convergence. Int J Res New Media Technol 14(1):75–90 36 F. J. Garrigos-Simon et al. Buhalis D, Leung D, Law R (2011) eTourism: critical information and technologies. In Wang Y, Pizam A (eds) Destination marketing and management: theories and applications. CAB International, 2011, Walling ford, UK Buhalis D, O’Connor P (2005) Information communication technology evolutionizing tourism. Tour Recreat Res 30(3):7–16 Corney JR, Torres-Sanchez C, Jagadeesan AP et al (2009) Outsourcing labour to the cloud.